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Impacting Factors of Postgraduates' Behavioral Intention and Satisfaction in Using Online Learning in Chengdu University |
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| รหัสดีโอไอ | |
| Creator | Wencai Lan |
| Title | Impacting Factors of Postgraduates' Behavioral Intention and Satisfaction in Using Online Learning in Chengdu University |
| Contributor | Chaochu Xiang, Ming Yang |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 70-79 |
| Keyword | Postgraduate, Online Learning, Behavioral Intention, Satisfaction, Technology Adoption Model |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6383 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The study aims to investigate impacting factors of behavioral intention and satisfaction of postgraduate students in using online learning based on Technology Acceptance Model (TAM); the Unified Theory of Acceptance and Use of Technology (UTAUT); and the Information Systems Success (ISS). Research design; data and methodology: A quantitative method was applied to distribute questionnaire to 500 students of Chengdu University of China. Judgmental sampling; stratified random sampling; and convenience sampling were used as sampling techniques. Prior to data collection; index of item objective congruence (IOC) was ensured for all items at above 0.6. Cronbach's Alpha coefficient values as a pilot test were accepted at above 0.7. For the data analysis; confirmatory factor analysis (CFA) and structural equation model (SEM) were employed. Results: Behavioral Intention had the strongest significant effect on satisfaction; followed by social Influence; perceived ease of use; effort expectancy; perceived usefulness on behavioral intention. Additionally; perceived ease of use significantly affected on perceived usefulness. In opposite; the relationship between self-efficacy and behavioral intention was not supported. Conclusions: Academic researchers and school leaders would adapt the important factors impacting behavioral intention and satisfaction in the selection of online learning system to meet student's needs and their learning objectives. |
