|
Factors Influencing Purchase Intention Towards Environmentally Sustainable Clothing: A Study on Millennials of Metro Manila |
|---|---|
| รหัสดีโอไอ | |
| Creator | Diwani Patisucan Tun?acao |
| Title | Factors Influencing Purchase Intention Towards Environmentally Sustainable Clothing: A Study on Millennials of Metro Manila |
| Contributor | Bhumiphat Gilitwala |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 58-69 |
| Keyword | purchase intention, environmental attitude, subjective norm, perceived value, social media |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6360 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The study investigates the factors influencing the purchase intention of millennials of Metro Manila toward environmentally sustainable clothing. Research design; data; and methodology: A three-part questionnaire was developed to measure different factors' influence on purchase intention. A pilot test was conducted through an online survey using snowball and convenience sampling to determine questionnaire reliability. Results: Data collected were analyzed using the Statistical Package for Social Sciences (SPSS) Statistics Grad Pack version 28.0. Cronbach's alpha indicated that the questionnaire was reliable and could be used for research. Simple; and multiple linear regressions were used to analyze the 400 survey responses. The results indicated that some factors were aligned with the previous researches' outcome such as environmental attitude (? = 0.521); subjective norm (? = 0.409); and perceived value (? = 0.106) as highly influencing purchase intention while perceived quality (? = 0.039); and social media (? = -0.007) were insignificant. Conclusions: The results conveyed that attitude; behavior; or decision-making factors should not be generalized. This study focused on factors influencing purchase intention but also provided insights as to how can government; business organizations; and individuals contribute to addressing the ongoing environmental issues. An effective communications strategy can be used to enhance awareness to achieve positive results. |
