|
BOOK REVIEWBrand Singapore: Nation Branding in aWorld Disrupted by Covid-19 (3rd Edition) |
|---|---|
| รหัสดีโอไอ | |
| Creator | Thittapong Daengrasmisopon |
| Title | BOOK REVIEWBrand Singapore: Nation Branding in aWorld Disrupted by Covid-19 (3rd Edition) |
| Publisher | Stamford International University |
| Publication Year | 2566 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 82 - 84 |
| Keyword | World Disrupted, Covid |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | Brand Singapore: Nation Branding in a World Disrupted by Covid-19 is a success story written by Koh Buck Song that describes how the small city-state has been using nation branding strategies to develop itself into a world-renowned Lion City. As a follow-up on the first two volumes on the same topic, Brand Singapore: How Nation Branding Built Asia's Leading Global City (Koh, 2011) and Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World (Koh, 2017), it presses on with the classic brand story by offering novel perspectives on how the nation can brand itself in the aftermath of the Covid-19 pandemic and amid the rise of social media. The author is a Singaporean brand advisor, author, and editor who has been involved with Singapore's nation branding for many years. He recently served as a member of the Singapore Tourism Board's Marketing Advisory Panel for Singapore's "Passion Made Possible" brand concept launched in 2017 (Kaefer, 2021; Koh, 2021). |
