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Digital Business Innovation in 21st- Century Thailand |
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| รหัสดีโอไอ | |
| Creator | Kosol Jitvirat |
| Title | Digital Business Innovation in 21st- Century Thailand |
| Publisher | Rajamangala University of Technology Suvarnabhumi |
| Publication Year | 2566 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 38 - 55 |
| Keyword | AI, IoT, Digital Business, Digital Innovation, Cloud Computing, Digital Thailand |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This qualitative research aims to study the characteristics of digital business innovation in 21st century Thailand. In addition to the content analysis methods used to identify trends and patterns in the data obtained and evaluate content performance insights and content customization, a content management system was employed to test and verify new business ideas and innovations and content creation and curation. The credibility of the data was analyzed with an inductive analysis method combined with comparative event analysis for a triangular check. All the findings point to the same direction. The body of knowledge discovered was repeatedly proven, a sufficient condition to conclude that the information obtained was true. The research results revealed that digital business innovations consist of artificial intelligence and machine learning technology, the internet of things, blockchain, cloud computing, digital marketing, augmented reality, virtual reality, big data, and 3D printing. |
