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Creativity Organizational Innovation and Firm Success: An Empirical study of Electronic and Electrical Appliance Business in Thailand |
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| รหัสดีโอไอ | |
| Creator | suwan wangcharoendate |
| Title | Creativity Organizational Innovation and Firm Success: An Empirical study of Electronic and Electrical Appliance Business in Thailand |
| Publisher | Stamford International University Thailand |
| Publication Year | 2563 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 108 - 120 |
| Keyword | Organizational Creativity and Innovation, Firm Success, Valuable Practice Development, New Process Improvement, Proactive Operational Competency |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This study attempts to investigate the relationships betweenorganizational creativity and innovation and firm success viathe impact of innovation ideas enhancement, modern management technological focus, and dynamic business strategy capability on valuable practice development, new process improvement, and proactive operational competency.A survey questionnaire was used to collect dataand distributed to 159managing directorsor partnersof firms in the Thai electronic and electrical appliance sector. To test the hypotheses, the study relied on anOrdinary Least Squares (OLS) regression analysis.The resultsindicate a strong dependence asinnovation ideas enhancement, modern management technological focus,and dynamic business strategy capability havea significant positive effect on valuable practice development, new process improvement, and proactive operational competency, which allimpactfirm success.Organizational creativity and innovation are vital for successful transformation and value creationandthe diffusion of innovation. This research can help managers in the electronic and electrical appliance sector improve the innovativeness of their firms |
