|
Competing Internationally for the Chinese Tourist Market with Consideration for Local Thai Residents |
|---|---|
| รหัสดีโอไอ | |
| Creator | Korawan Sangkakorn |
| Title | Competing Internationally for the Chinese Tourist Market with Consideration for Local Thai Residents |
| Contributor | Pachernwaat Srichai, Ravee Phoewhawm |
| Publisher | Stamford International University Thailand |
| Publication Year | 2563 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 48 - 63 |
| Keyword | Chinese Travelers, Cultural Impact, Information, Marketing, Promoting Tourism |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This study focuses on the economic, societal, social, and environmental impact of the behavior of Chinese touristsvacationing in four provinces in Northern Thailand on the local community as perceived by local residents. It aims to develop a solid understanding of the viewpoint of Thai locals, most notably their concerns about their own wellbeingand the preservation of their environment, and seeks to determine how the number of inbound tourists from Chinacan be estimated effectively; a key issue to ensure proper planning amenable to all stakeholders. It also offers suggestions and a practical guideline for tour operatorsand agents to remain competitive in the Chinese tourist market. Data was collected from a survey questionnaire sent to local residents, open-ending interviews conducted with two representatives of the governmental tourism agencies and manager of local tour companies, and personal observations. The results of this qualitative research indicate that many aspects of tourism in Northern Thailand need to be further refined before the region is able to effectively and sustainably cope with a large number of Chinese tourists, maintain its beauty, and preserve the locals' way of life. Any plan to further develop the Thai tourist industry in Northern Thailand must aim for a more balanced approach thatbenefits all stakeholders involved. Only a joint effort from all those involved willassist in propelling the ideas within the guideline for tour operators and agents to remain truly competitive in the Chinese tourist market |
