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An Analysis of the Factors Affecting Intention to Use Artificial Intelligence Technology in Learning: A Case Study of Hanoi Students |
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| รหัสดีโอไอ | |
| Creator | Hien Le Dang |
| Title | An Analysis of the Factors Affecting Intention to Use Artificial Intelligence Technology in Learning: A Case Study of Hanoi Students |
| Publisher | Stamford International University Thailand |
| Publication Year | 2563 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 7 |
| Journal No. | 2 |
| Page no. | 1 - 16 |
| Keyword | Artificial Intelligence, Usage Intention, Student Learning, TR, TAM, Vietnam |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | In light ofseveral widelyadopted factors impacting the adoption of new technology, this study aims todeterminecollege students'intention touse artificial intelligence(AI)in their learning. The factorsconsidered in this studyinclude optimism, innovativeness,discomfort, perceived usefulness,and perceived ease of use. An onlinesurvey was conducted among students from eight universities in Hanoi, Vietnam, with a major in business who either are currently studying or recentlygraduated. A total of 192 questionnaires were validated and analyzed,applying a regressionanalysis. The results indicate that perceived ease of use and perceived usefulness significantly affect theusageintention of AItechnology among college students. No difference was found based on the number of years of studies. The technology innovativeness dimension, however, failedto have a positive effect on college students' perception of the usefulness of AI technology.This finding is inconsistent with previous studies and highlights the idiosyncrasies of Vietnamese students regardingperceived AI usefulness. |
