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The Model of Service Qualityat Na Yai Arm Sub-District Administrative Organization, Na Yai Arm District, Chantaburi Province, Thailand. |
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| รหัสดีโอไอ | |
| Creator | Pongsatean Luengalongkot |
| Title | The Model of Service Qualityat Na Yai Arm Sub-District Administrative Organization, Na Yai Arm District, Chantaburi Province, Thailand. |
| Contributor | ChittapolChaimada |
| Publisher | Burapha University |
| Publication Year | 2561 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | p 218-225 |
| Keyword | Good Governance, Service Quality, Sub-District Administrative Organization |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | The objectives of this study were: 1) to analyze the model of service quality at Na Yai Arm Sub-district Administrative Organization, Na Yai Arm District, Chanthaburi Province empirical data, and; 2) to study the effect on administration using the concept of good governance of service quality in the Na Yai Arm Sub-district Administrative Organization, Na Yai Arm District, Chanthaburi Province. The population consisted of 2,946 heads of households who were registered in Na Yai Arm Sub-District AdministrativeOrganization. Using a stratified random sampling technique, 352 participants comprised the sample group, while these participants from each village were randomly selected by simple random sampling. Questionnaire was used as the research instrument in thisstudy. A Structural Equation Model Analysis was used for inspecting the concordance of the developed model with the empirical data and for studying the direct effect of administration following the concept of good governance on service quality at Na Yai Arm Sub-district Administration Organization, Na Yai Arm District, Chanthaburi Province. The findings were as follows: 1. The analysis result showed that the model of service quality fit with the empirical data2. The result of the analysis also showed that good governance affected service quality at Na Yai Arm Sub-district Administrative Organization. |
