|
Book Review Product Management Donald R. Lehmann and Russell S. Winer, New York: McGraw-Hill Companies, 2005, 4th edition, 494pp, ISBN 007-123832-8 |
|---|---|
| รหัสดีโอไอ | |
| Creator | Arunee Lertkornkitja |
| Title | Book Review Product Management Donald R. Lehmann and Russell S. Winer, New York: McGraw-Hill Companies, 2005, 4th edition, 494pp, ISBN 007-123832-8 |
| Publisher | Stamford International University |
| Publication Year | 2561 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | p 259 -260 |
| Keyword | Product Management;Marketing Management |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |