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An Investigation into the Development of Intercultural Corporate Culture |
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| รหัสดีโอไอ | |
| Creator | 1. Franziska Hippler 2. Sid Suntrayuth |
| Title | An Investigation into the Development of Intercultural Corporate Culture |
| Publisher | Stamford International University |
| Publication Year | 2558 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 2 |
| Journal No. | 1 |
| Page no. | 1 |
| Keyword | Corporate Culture,Intercultural differences,Creation and Development of Intercultural Corporate Culture |
| ISSN | 2351-0110 |
| Abstract | A number of literatures had identified positive influences of corporate culture on the organizational success. The main objective of this study is to examine how intercultural corporate culture evolves within the organization. The paper analyses how the corporate culture is communicated, as well as the influencing factors of the corporate culture, the corporate activities which said to shape the corporate culture and what role do intercultural differences play in the corporate culture. Qualitative methods were employed in order to obtain research data from series of in-depth interviews conducted with managers from a number of international companies. This study offers advantages and guidelines for managers and allows them to understand more about intercultural corporate culture and thus utilize corporate culture as the mean for organizational success. The result of the study highlights the significance of corporate culture and its crucial roles in organizational success. |
