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Factors Influencing Parents Satisfaction with Childrens Aesthetic Education Institutions : A Case Study of Luketonhua Aesthetic Education Institutions Jinzhong City Shanxi Province China |
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| รหัสดีโอไอ | |
| Creator | Yuannan Lu |
| Title | Factors Influencing Parents Satisfaction with Childrens Aesthetic Education Institutions : A Case Study of Luketonhua Aesthetic Education Institutions Jinzhong City Shanxi Province China |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2569 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 14 |
| Journal No. | 1 |
| Page no. | 270-298 |
| Keyword | Aesthetics, Art Therapy, Parental Satisfaction, Experiential Quality, Communication |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | This study aims to examine the factors influencing parents satisfaction with a childrens aesthetic education institution in Jinzhong, Shanxi Province. Grounded in a conceptual framework, the research investigates the causal relationships among Aesthetics(ATT), Education(ECT), Artistic healing(AH), Perceived perceptual experience quality(PPEQ), Two-way communication(TWC), Rewarding(RW) and satisfaction(SF). The research was conducted in three stages. In the first stage, the questionnaire underwent validity assessment through item-objective congruence (IOC) evaluation by three experts. A pilot test was then carried out with 30 samples, and the reliability of the instrument was examined using Jamovi. Subsequently, stratified random sampling was employed to select 90 parents from the institution as participants. Data were collected via an online questionnaire and analyzed using multiple linear regression (MLR) to test the proposed hypotheses. In the second stage, convenience sampling was used to select 30 pts from the initial sample to participate in a 12-week intervention. Following the implementation of the Intervention Design and Implementation (IDI), a paired-samples t-test was conducted to compare pre- and post-intervention differences. In the third stage, the findings were summarized and discussed. The results show that aesthetics, art therapy, perceived experiential quality, and rewards significantly predict parental satisfaction, whereas education and two-way communication do not demonstrate statistically significant effects. Post-intervention comparisons indicate significant improvements in four of the six dimensions, confirming the effectiveness of the intervention. Overall, the findings provide empirical evidence and practical insights for institutional management and for enhancing parental engagement in childrens aesthetic education context |
