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Determinants of the Attitude Towards Rain Class Online Platform of University Chinese Language and Literature Education Students in Kunming Region of China |
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| รหัสดีโอไอ | |
| Creator | Sitong Zhou |
| Title | Determinants of the Attitude Towards Rain Class Online Platform of University Chinese Language and Literature Education Students in Kunming Region of China |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2569 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 14 |
| Journal No. | 1 |
| Page no. | 171-191 |
| Keyword | Online learning, Rain Class, Online Learning, Attitude |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | The aim of this study is to explore the online learning attitude of Chinese language and literature majors in a Kunming-based university toward the Rain Class platform, as well as the core factors affecting these attitudes, measuring System Quality (SYQ), Information Quality (INQ), Interactivity (INT), Perceived Usefulness (PU), Confirmation (CONF), Satisfaction (SAT), and Attitude (ATT) to clarify whether and how these factors shape the attitudes of the target student group. A quantitative survey was conducted among Chinese language and literature students at the target university, yielding 500 valid samples through quota sampling. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) were applied to examine the causal relationships between the studied factors. Statistical findings confirmed all proposed hypotheses, with Information Quality showing the strongest direct influence on students' attitudes. All hypotheses have been validated, and the research objectives have been accomplished, thus recommending that university academic affairs and student affairs departments analyze the key contributions of existing online learning implementation strategies to further enhance the learning attitudes of Chinese language and literature majors. |
