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Assessing Factors Impacting Satisfaction and Continuance Intention of Middle School Art Teachers to Use E-Learning Systems in Chongqing, China |
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| รหัสดีโอไอ | |
| Creator | Beizhen Li |
| Title | Assessing Factors Impacting Satisfaction and Continuance Intention of Middle School Art Teachers to Use E-Learning Systems in Chongqing, China |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2567 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 300-315 |
| Keyword | e-learning, middle schools, service quality, satisfaction, continuance intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | This paper aims to evaluate key elements that significantly impact the satisfaction and continuance intention to use e-leaning of art teachers from middle schools in Chongqing, China. The framework included relationships between engagement, course structure, system quality, information quality, service quality, perceived usefulness, satisfaction, and continuance intention. The researcher distributed the quantitative questionnaires to 500 teachers at 15 middle schools in Chongqing, China. The sampling strategies used to collect the data include judgmental, quota and convenience sampling. Before the data collection, the expert rating of the item's indexobjective congruence (IOC) and pilot tested with 50 respondents. Confirmatory factor analysis and structural equation modeling were used to analyze the data. The result of the data analysis supported five hypotheses, with perceived usefulness showing the strongest impact on satisfaction. Furthermore, satisfaction has a significant impact on continuance intention. As technology advances, online education has become a viable and sometimes preferred option for delivering instruction. Instructors should recognize that online education can offer various benefits, such as flexibility, accessibility, and the ability to incorporate multimedia elements into lessons. |
