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Antecedences to Satisfaction and Continuance Intention to Use E-learning of Postgraduate Students in Beijing China |
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| รหัสดีโอไอ | |
| Creator | Xi Li |
| Title | Antecedences to Satisfaction and Continuance Intention to Use E-learning of Postgraduate Students in Beijing China |
| Publisher | Graduate School of Business and Advanced Technology Management |
| Publication Year | 2566 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 412-430 |
| Keyword | e-learning, satisfaction, continuance intention, system quality, information quality |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | This article aims to investigate the critical factors impacting postgraduate students satisfaction and continuance intention to use e-learning in the Beijing Film Academy- Beijing China. The main theories were Information Systems Success Model (ISSM) Expectation Confirmation Theory (ECT) and Technology Acceptance Model (TAM). This study comprises perceived usefulness confirmation satisfaction system quality information quality- service quality and continuance intention. The sample size is 500. After the data screening- 483 responses were used. The study employed three sampling techniques: purposive sampling- quota sampling- and convenience sampling. To ensure content validity- the index of item-objective congruence (IOC) was utilized. In addition- a pilot test was conducted with a sample of 50 participants- and the reliability of the measurements was assessed using Cronbach's alpha coefficient. Additionally- confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed to analyze the data and generate the findings. The results showed that confirmation has a significant impact on perceived usefulness. Perceived usefulness- confirmation- system quality- information quality- and service quality significantly impact satisfaction. Perceived usefulness and satisfaction significantly impact continuance intention. In conclusion- educators and e-learning system developers should exploit the benefits of online learning in order to increase students learning efficiency. |
