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Diversity;Creative Style and Problem-Solving:A Discussion of Outcome and Organisational Implications |
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| รหัสดีโอไอ | |
| Creator | Ray Clapp |
| Title | 1. Diversity 2. Creative Style and Problem-Solving:A Discussion of Outcome and Organisational Implications |
| Contributor | Vorapot Rucktum |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2565 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 59-62 |
| Keyword | creativity, cognitive style, idea style, innovation, adaption |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | If innovative change is followed by more innovation; costs tend to rise; and the organisation moves towards a more chaotic form. The opposite occurs where innovation is avoided; adaptive ideas predominate; and organisations move towards a more predictable form with low differentiation between competitors. By continuing with either style to the point where profitability is affected; the organisation moves towards the lower end of performance ranking for the sector albeit by different routes. To avoid this position; it is necessary to have enough stylistic diversity available to the team or the organisation to both generate ideas and make decisions that offer a situational advantage. Without such diversity; a diminishing organisational performance can be expected. |
