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The Influence of Sales Staff Competency on the Sales Performance of Sichuan Houtian Technology Co.;Ltd. |
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| รหัสดีโอไอ | |
| Creator | Gang Hu |
| Title | 1. The Influence of Sales Staff Competency on the Sales Performance of Sichuan Houtian Technology Co. 2. Ltd. |
| Contributor | Somchai Tantasanee |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2565 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 270-286 |
| Keyword | competency model, salespeople, sales personnel, sales performance, influence factors |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action. Outcome |
| ISSN | 2408-2058 |
| Abstract | In order to find out the influence of sales staff competency on the sales performance of enterprise salespeople and improve enterprise operating income and production efficiency; this research studies the salesperson competency of Sichuan Houtian Technology Co.; Ltd. Based on the analysis of company and industry background; this research uses a combination of qualitative and quantitative methods to analyze the influence of sales staff competency on sale performance of Sichuan Houtian Technology Co.; Ltd. The study found that: (1) the competency factors that directly and positively affect the performance of SHTC salespeople include skill and knowledge; among which skill has the most significant influence; (2) The skills that played an important role in improving sales performance are communication skills and building a good continuous relationship with customers; (3) Another competency that plays an important role in improving sales performance is knowledge of the company's products. The above conclusions can provide a reference for SHTC to recruit; train and assess sales personnel in the future. |
