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A Needs Assessment of Communication and Employee Performance: A Case Study of PKK Auto Partnership Limited;Thailand |
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| รหัสดีโอไอ | |
| Creator | Thanthicha Phachirananwanich |
| Title | 1. A Needs Assessment of Communication and Employee Performance: A Case Study of PKK Auto Partnership Limited 2. Thailand |
| Contributor | Maria Socorro CL Fernando |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2565 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 182-201 |
| Keyword | forms of communication, company communication, employee performance |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2060 |
| Abstract | Both company communication and employee performance play an increasingly essential role in many organizations throughout the world. Many companies are struggling to enhance better company communication and employee performance through training and career development because these can lead to the good image of organization and the effectiveness of entire organizational performance. This research intended to discover the priority needs for the improvement in terms of the forms of communication; company communication; and employee performance by using the case study of PKK Auto Partnership Limited in Thailand. There are two major research objectives including 1) To determine the current situation and expected situation of the companyโs communication and employee performance based on perceptions of employees and customers and 2) To design a training plan based on the results of the research |
