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Factors affecting Myanmar tourists intention to revisit Bangkok, Thailand |
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| รหัสดีโอไอ | |
| Title | Factors affecting Myanmar tourists intention to revisit Bangkok, Thailand |
| Creator | Thu May Mon Myat |
| Publisher | University of the Thai Chamber of Commerce (UTCC) |
| Publication Year | 2567 |
| Keyword | Tourists -- Burma, Travelers -- Burma, Consumer behavior -- Burma |
| Abstract | The study aims to identify the factors that influence the revisit intention of Myanmar tourists toward Bangkok, Thailand. The study focuses on the three main factors, namely destination image, accommodation, food and transportation, and attitudes, which influence the Myanmar tourists’ revisit intention toward Bangkok, Thailand. The study used quantitative research method for cross-sectional study. The study also used the snowball sampling method and simple-random sampling method to collect the questionnaires and able to collect valid 231 questionnaires samples. Further, in order to identify the objectives of the study, the study utilized the descriptive analysis and inferential analysis to analyze the collected data. The findings of this study highlights that there is a strong positive correlation between attitude and revisit intention, followed by a positive correlation between destination image and revisit intention. Moreover, there is no significant relationship between accommodations, food and transportations and revisit intention of Myanmar tourists toward Bangkok Thailand. Therefore, according to the findings of this study, it is suggested that the tourists associations in Bangkok should enhance overall holistic approach to improve Myanmar tourists experience while visiting Bangkok. |
| URL Website | https://scholar.utcc.ac.th |
| Website title | UTCC Scholar |
