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The Effect of Scarcity Marketing Strategy on Purchase Urgency through Limited-Edition Products: The Roles of Fear of Missing Out and Sense of Uniqueness |
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| รหัสดีโอไอ | |
| Title | The Effect of Scarcity Marketing Strategy on Purchase Urgency through Limited-Edition Products: The Roles of Fear of Missing Out and Sense of Uniqueness |
| Creator | Naris Janthakam |
| Contributor | Anna Davtyan |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | Limited Edition, Scarcity, Fear of Missing Out (FOMO), Sense of Uniqueness, RSU, Marketing |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
