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The Paradox and Breakthrough of High-End Brand Downward Transformation: A Case Study on the Sustainable Development Path Based on Nayuki's Tea Price Reduction Strategy |
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| รหัสดีโอไอ | |
| Title | The Paradox and Breakthrough of High-End Brand Downward Transformation: A Case Study on the Sustainable Development Path Based on Nayuki's Tea Price Reduction Strategy |
| Creator | Fengkun Wang |
| Contributor | Yiran Cao |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | High-end brands shifting downmarket, contradictions, downgrade risk, brand perception, brand positioning |
| ISBN | 978-616-421-247-3 |
| Language | CHN |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
