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The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University |
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| รหัสดีโอไอ | |
| Title | The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University |
| Creator | Kamonwan Kaewjorhor |
| Contributor | Ussanee Malisuwan, Suttisak Jantavongso |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | short-form video, music consumption, Gen Z, Millennials, algorithmic trust, UTAUT2 |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
