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Development of decision criteria for EV charger deployment in fuel retail stations in Thailand |
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| รหัสดีโอไอ | |
| Title | Development of decision criteria for EV charger deployment in fuel retail stations in Thailand |
| Creator | Thanakrit Chottawornsak |
| Contributor | Chawalit Jeenanunta, Advisor |
| Publisher | Thammasat University |
| Publication Year | 2568 |
| Keyword | EV charger, Decision criteria, Analytical hierarchy process, Fuel retail, Gas station transformation, Non-oil revenue, Electric vehicle adoption, Thailand, เครื่องอัดประจุไฟฟ้าสำหรับยานยนต์ไฟฟ้า, เกณฑ์การตัดสินใจ, กระบวนการลำดับชั้นเชิงวิเคราะห์, ธุรกิจค้าปลีกน้ำมันเชื้อเพลิง, การปรับเปลี่ยนสถานีบริการน้ำมัน, รายได้จากธุรกิจนอกน้ำมัน, การยอมรับยานยนต์ไฟฟ้า, ประเทศไทย |
| Abstract | This independent study develops decision criteria for EV charger deployment in fuel retail stations in Thailand. As electric vehicle (EV) adoption grows, fuel retail operators face a station-level investment question: which stations should install EV chargers, at what level of commitment, and under what conditions. Rather than treating EV adoption as a uniform threat to fuel demand, the study converts the transition into a structured, criteria-based investment decision that any fuel station, whether urban, suburban, highway, tourism-route, community, or flagship, can apply.The study applies a mixed-method research design. Secondary data from the Department of Land Transport (DLT) and the Energy Policy and Planning Office (EPPO) establish the EV transition context. Qualitative semi-structured interviews were conducted with two purposively selected respondent groups: fuel retail operators in the PTTOR-branded station context and an EV infrastructure expert associated with the Provincial Electricity Authority (PEA). Thematic analysis translated the interview findings into a two-layer Analytical Hierarchy Process (AHP) decision model consisting of five main criteria and fifteen sub-criteria, weighted through pairwise comparison by fuel retail operators.The results show that Location and Traffic Potential (26.18%), Non-Oil Business Synergy (25.68%) and Financial Feasibility (22.14%) are the most important decision dimensions, and that dwell-time monetisation capability is the single most influential sub-criterion. The weighted criteria are converted into a practical scoring procedure: each station is rated on a 1-9 scale against the fifteen sub-criteria using a standard set of self-assessment questions designed so that every type of fuel station can answer them, the weighted ratings are normalised into a 100-point station readiness score, and threshold rules assign the station to one of three strategic alternatives: A1 no immediate EV charger investment (below 50), A2 selective EV charger deployment (50-74) or A3 full charger installation and gas station transformation (75 and above), subject to mandatory feasibility conditions.The study concludes that EV charger deployment should be decided station by station through explicit criteria rather than adopted as a uniform strategy. The main contribution is a ready-to-use decision tool: a weighted five-criteria, fifteen-sub-criteria model with universal assessment questions that fuel retail operators of every station type can apply directly without additional technical studies. |
