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The Factors Influencing Customer Purchasing Decisions of Chinese Traditional Cosmetic Products |
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| รหัสดีโอไอ | |
| Title | The Factors Influencing Customer Purchasing Decisions of Chinese Traditional Cosmetic Products |
| Creator | Zhen FENG |
| Contributor | Sukon Aduldaecha, advisor |
| Publisher | Rajamangala University of Technology Krungthep |
| Publication Year | 2567 |
| Keyword | Demographic Factors, Cultural Characteristics, Strategic Integration |
| Abstract | This paper examines the crucial role of integrating demographic factors and cultural characteristics into cross-cultural marketing strategies in China, offering a comprehensive review of current research and highlighting the potential benefits and challenges. The study aims to enhance the understanding of how demographic and cultural factors influence consumer behavior, providing strategic insights into their application in branding, advertising, product packaging, and ethical considerations. The research commences by delineating demographic factors and cultural characteristics, identifying their significance in shaping marketing initiatives. It examines the prevalence of these elements within Chinese society and analyzes their influence on consumer attitudes, perceptions, and purchasing decisions. The paper discusses strategies for effectively incorporating demographic insights and cultural nuances into marketing campaigns. The study presents case studies that exemplify the application of demographic and cultural factors across various marketing contexts, including brand symbolization, cultural festivals, campaigns, and localization tactics for international brands. These cases illustrate the mechanisms by which companies can utilize demographic and cultural elements to distinguish themselves in the marketplace. |
| Language | EN |
| URL Website | https://dspace.rmutk.ac.th |
| Website title | คลังความรู้ UTK |
