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Factors Influencing the Intention to Use Video Conference Platforms of Workers at Financial Institutions in Shanghai, China |
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| รหัสดีโอไอ | |
| Title | Factors Influencing the Intention to Use Video Conference Platforms of Workers at Financial Institutions in Shanghai, China |
| Creator | Jianing LYU |
| Contributor | Daranee Pimchangthong, advisor |
| Publisher | Rajamangala University of Technology Krungthep |
| Publication Year | 2566 |
| Keyword | Employees, Video conferencing Software, Financial institutions, Shanghai, China |
| Abstract | 1. This study explores the acceptance and usage intention of video conferencing software within Chinese financial institutions in Shanghai, China. It utilized the Technology Acceptance Model (TAM) framework and combined the variables of Perceived Usefulness and Perceived Ease of Use. The sample size was 403 employees working in the Shanghai, China financial institute. The statistics used to analyze data were descriptive statistics, including frequency, percentage, mean, and standard deviation 2. inferential statistics was multiple linear regression at the statistical significance level of 0.05. The finding supported the previous study that perceived usefulness and ease of use influenced the attitude toward using video conferencing platforms, and the attitude toward using video conferencing platforms influenced the intention to use video conferencing platforms in the Chinese financial institute in Shanghai, China. |
| Language | EN |
| URL Website | http://dspace.rmutk.ac.th/ |
| Website title | คลังความรู้ UTK |
