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Tourism promotional activities of Wuzhishan, Hainan province, China |
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| รหัสดีโอไอ | |
| Title | Tourism promotional activities of Wuzhishan, Hainan province, China |
| Creator | Zhang. Luya |
| Contributor | Supot Rattanapun |
| Publisher | Rajamangala University of Technology Krungthep |
| Publication Year | 2565 |
| Keyword | Tourism industry, Government promotion, Time distribution structure |
| Abstract | 1. Wuzhishan city has become one of the major tourist cities of Hainan since the implementation of reform and development for almost 30 years. Therefore, tourism promotional modes advocated by the government of tourism administration have naturally become an important modes in developing tourism market sales of Wuzhishan city. Great attention will be paid and research will be offered to the government’s tourism promotional modes , which deserves to be noted in terms of theoretical and practical levels. The present situation and features of tourism promotion of Wuzhishan government were objects and the following problems were explored 1. The present situation of tourism promotion in Wuzhishan city. In order to enhance the image of Wuzhishan city and enhance the competitiveness of Wuzhishan city,the govenrment of Wuzhishan city adopts various ways to promote tourism 2. for example advertisements、TV、newspapers、magazines、outdoor media、 printing leaflets,etc. 2. Time distribution features of tourism promotion of the government Wuzhishan city government tourism promotion in Annual Distribution of Time& Order、Seasonal Distribution of Time&Order、Monthly Time&Order Distribution. 3. The optimization strategy and measures of tourism promotion of the government. Wuzhishan is the core ecological zone of Hainan, which is the greatest advantage. The protection of the local ecological zone is an important measure for the realization of high quality and leap-frog development, which should not be passed on to others and should be considered the top priorities of the country. Protection of the Original Looks of Scenic Spots、Establishment of a Long-Term GTP Managenment Mechanism、Proper Speed-up Formulation &Implementation Tourism Promotional Plan、Strengthen the Coordination Work of Tourism Promotion、Expanding Government’s Toruism Promotional Channels、Enhancement of Goverment’s Ability、for Tourism Promotion |
| Language | EN |
| URL Website | http://dspace.rmutk.ac.th/ |
| Website title | คลังความรู้ UTK |
