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Guidelines for the application of augmented reality in marketing communication for consumers' adoption of innovation |
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| รหัสดีโอไอ | |
| Title | Guidelines for the application of augmented reality in marketing communication for consumers' adoption of innovation |
| Creator | Kantalas Thongboonma |
| Contributor | Chutisant Kerdvibulvech |
| Publisher | National Institute of Development Administration |
| Publication Year | 2565 |
| Keyword | Marketing -- Technological innovations || Marketing || Augmented reality || Consumer behavior |
