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The model of success factors affecting consumer purchase intention by video advertising via online influencers |
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| รหัสดีโอไอ | |
| Title | The model of success factors affecting consumer purchase intention by video advertising via online influencers |
| Creator | Maythaya Preeyanon |
| Contributor | Patchanee Cheyjunya |
| Publisher | National Institute of Development Administration |
| Publication Year | 2564 |
| Keyword | e-Thesis, Social influence, Internet marketing, Structural equation modeling |
