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The causal model of factors affecting Thai customer loyalty towards e-commerce business |
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| รหัสดีโอไอ | |
| Title | The causal model of factors affecting Thai customer loyalty towards e-commerce business |
| Creator | Lalita Puangmaha |
| Contributor | Patchanee Cheyjunya |
| Publisher | National Institute of Development Administration |
| Publication Year | 2560 |
| Keyword | e-Thesis, Marketing communications, Communication in marketing, Electronic commerce, Loyalty, Customer loyalty, Structural equation modeling |
