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COMPARATIVE CULTURAL ADAPTATION: PUBLIC AND PRIVATE SECTOR DYNAMICS IN THE DIGITAL POST-PANDEMIC ERA |
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| รหัสดีโอไอ | |
| Creator | Natthawut RUNGWONG |
| Title | COMPARATIVE CULTURAL ADAPTATION: PUBLIC AND PRIVATE SECTOR DYNAMICS IN THE DIGITAL POST-PANDEMIC ERA |
| Contributor | Samanan RATTANASIRIVILAI, Tosaporn MAHAMUD |
| Publisher | Thai Arts and Culture Review |
| Publication Year | 2568 |
| Journal Title | Thai Arts and Culture Review |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | Article 4 |
| Keyword | Organizational Culture, Digital Transformation, COVID-19 Pandemic, Public Sector Culture, Private Sector Culture |
| URL Website | https://so15.tci-thaijo.org/index.php/TACR |
| Website title | https://so15.tci-thaijo.org/index.php/TACR/article/view/2794 |
| ISSN | 3088-2915 |
| Abstract | This systematic literature review comprehensively analyzes the evolving dynamics of organizational cultures, crucial for sustained success in the public and private sectors, from 2016 to 2025, specifically examining transformations pre- and post-COVID-19. Prior to the pandemic, public sector cultures prioritized transparency, hierarchy, and public service, reflecting their public mandate and adherence to regulations. In contrast, the private sector emphasized innovation, customer-centricity, and collaboration to achieve competitive advantage. The post-COVID-19 era reveals a significant cultural convergence, with both sectors prioritizing rapid digital transformation and organizational agility for enhanced resilience. Distinct divergences, however, remain: the public sector maintains its focus on digital-enabled transparency and accountability to uphold public trust, while the private sector increasingly values employee well-being and psychological safety to attract and retain talent. This study highlights how external crises accelerate profound cultural shifts towards adaptive, technology-driven paradigms, even as distinct core missions are retained. Theoretically, it expands frameworks for organizational culture by illustrating dynamic adaptation and introducing concepts of cultural convergence/divergence. Practically, it offers leaders vital insights for strategic cultural development in complex, evolving environments, emphasizing sustained success. |
