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Factors Affecting Consumers Conformity;Trust;and Purchase Intention in Live Streaming Shopping in Hangzhou, China |
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| รหัสดีโอไอ | |
| Creator | Jiang Xun |
| Title | 1. Factors Affecting Consumers Conformity 2. Trust 3. and Purchase Intention in Live Streaming Shopping in Hangzhou, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 17 |
| Journal No. | 3 |
| Page no. | 186-200 |
| Keyword | Social Presence, Consumer Conformity, Trust, Purchase Intention, Live Streaming Shopping |
| URL Website | https://assumptionjournal.au.edu/index.php/Scholar/article/view/8110 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
