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Modeling the Impact of Perceived Frustration on Challenge-SeekingBehavior through Motivation, Effort, and Resilience: Evidence fromChinese Hyper-Casual Game Players |
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| รหัสดีโอไอ | |
| Creator | Yalong Wang |
| Title | Modeling the Impact of Perceived Frustration on Challenge-SeekingBehavior through Motivation, Effort, and Resilience: Evidence fromChinese Hyper-Casual Game Players |
| Contributor | Yingji Li |
| Publisher | Research and Development Institute, Nakhon Ratchasima Rajabhat University |
| Publication Year | 2569 |
| Journal Title | Research Community and Social Development Journal |
| Journal Vol. | 20 |
| Journal No. | 1 |
| Page no. | 147-162 |
| Keyword | perceived frustration, player resilience, player effort, challenge-seeking behavior, hyper-casual games |
| URL Website | https://so04.tci-thaijo.org/index.php/NRRU/issue/view/18509 |
| Website title | https://so04.tci-thaijo.org/index.php/NRRU/ |
| ISSN | 3027-7515 |
| Abstract | Background and Objective: The hyper-casual games industry in China has rapidly expanded, offeringsimple gameplay yet highly competitive engagement patterns. However, many players experience frustration dueto repetitive challenges and limited rewards, which can influence their motivation and persistence. This studyaimed to construct and test a structural model explaining how perceived frustration affects players’ challengeseeking behavior intention through the mediating roles of challenge motivation, player effort, and playerresilience. The objective was to deepen understanding of player psychological dynamics and propose strategiesfor sustaining engagement in the hyper-casual gaming sector.Methodology: The study employed a quantitative approach using a survey design. Data were collectedfrom 553 Chinese players of hyper-casual games through an online questionnaire containing 10 constructsmeasured by 30 indicators on a seven-point Likert scale. The data were analyzed using Partial Least SquaresStructural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables.Reliability, convergent validity, and discriminant validity were established before hypothesis testing.Results: The findings confirmed that perceived frustration significantly influenced challenge motivation,player effort, and resilience. All three mediators positively predicted challenge-seeking behavior intention.Moreover, the indirect effects of perceived frustration on challenge-seeking behavior intention through challengemotivation, player effort, and resilience were significant, with challenge motivation showing the strongestmediating effect. The model explained 72% of the variance in challenge-seeking behavior intention, indicatingstrong predictive power and model fit.Discussion and Suggestion: The results highlight that frustration, when perceived as manageable andmeaningful, can enhance motivation and resilience rather than discourage players. Game developers areencouraged to design adaptive challenges that balance difficulty and reward to foster positive motivational states.Future studies may explore cultural or genre-specific factors influencing frustration tolerance and playerengagement across different gaming contexts. |
