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Becoming a Music Teacherpreneur: The Journey from Music Teaching to Music School Entrepreneurship |
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| รหัสดีโอไอ | |
| Creator | Pattaraporn Plitakul |
| Title | Becoming a Music Teacherpreneur: The Journey from Music Teaching to Music School Entrepreneurship |
| Publisher | Faculty of Fine and Applied Arts Khon Kaen University |
| Publication Year | 2569 |
| Journal Title | Journal of Music and Performing Arts Khon Kaen University |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 29-47 |
| Keyword | Entrepreneur, music teacher, music teaching, music school, teacherpreneur |
| URL Website | https://so03.tci-thaijo.org/index.php/JournalofMUSPAKKU |
| Website title | วารสารแก่นดนตรีและการแสดง |
| ISSN | 3088-2524 |
| Abstract | The purpose of this research is to examine the process of becoming a music teacherpreneur. Using a qualitative case study approach, participants were required to hold a degree in music education or have full-time teaching experience in educational institutions, and to have transitioned to running a music school. Their schools must have operated continuously for at least five years and received recognition from students and parents. Two cases were selected, and data were collected through interviews and analyzed using thematic analysis.The results show that Case Study 1, called Faith-driven Thai Music School, was shaped by parents involved in Thai music and dance, the participant developed an early passion and faith in Thai music. The process of becoming a music teacherpreneur begins with family roots in Thai music and inspiration from being called Kru (Thai traditional teacher), progresses to the establishment and official recognition of music schools, and is sustained through resilience and adaptation during crises while uploading values, relationships, and ethics.For Case Study 2, named From Concert Pianist to Educational Trust, the participant, a renowned musician, began her entrepreneurial journey by leveraging her artistic strength and gradually building trust through students’ award-winning performances. The journey involves building a reputation and customer base, planning long-term finances, and developing music teachers to ensure quality teaching. Through effective communication, holistic relationships, and a clear long-term vision, she sustained trust and maintained quality, leading to continuity and impact in music education. |
