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Factors Influencing Sports Tourism Development in the Andaman Tourism Cluster |
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| รหัสดีโอไอ | |
| Creator | parichat pragobmas |
| Title | Factors Influencing Sports Tourism Development in the Andaman Tourism Cluster |
| Publisher | Chiang Rai Rajabhat University |
| Publication Year | 2569 |
| Journal Title | Kasalongkham Research Journal ChiangRai Rajabhat University |
| Journal Vol. | 20 |
| Journal No. | 2 |
| Page no. | 213 - 231 |
| Keyword | Andaman Tourism Cluster, Confirmatory Factor Analysis, Equation Modeling, Sports Tourism Development, Structural |
| URL Website | https://so04.tci-thaijo.org/index.php/ksk/ |
| Website title | Kasalongkham Research Journal ChiangRai Rajabhat University |
| ISSN | 2697-5017 |
| Abstract | This research aimed to conduct a confirmatory factor analysis of factors influencing sports tourism development in the Andaman Tourism Cluster and to examine the causal relationships among selected factors—namely sports tourism purpose, participants, settings, and impacts—and their effects on the supportive factors for sports tourism development in the Andaman Tourism Cluster. The sample comprised 540 Thai residents of the Andaman Tourism Cluster, Thailand, including Phuket, Krabi, Trang, Phang Nga, Ranong, and Satun provinces. These respondents were obtained through proportional stratified random sampling. The research instrument was a questionnaire investigating factors influencing sports tourism development in the Andaman Tourism Cluster. Data were analyzed using confirmatory factor analysis and structural equation modeling. The findings revealed that the structural equation model of factors influencing sports tourism development in the Andaman Tourism Cluster demonstrated a good fit with the empirical data. Sports tourism purpose had a direct influence on sports tourism participants. Sports tourism participants directly influenced sports tourism settings. Sports tourism settings had a direct effect on sports tourism impacts, and sports tourism impacts directly influenced supportive factors for sports tourism development in the Andaman Tourism Cluster. The model fit indices were as follows: x² = 252.46, df = 85, p-value = 0.000, RMSEA = 0.072. Accordingly, destination management and policy formulation for sports tourism development should proceed in line with these causal relationships, beginning with clearly defining sports tourism purposes and promoting stakeholder participation, in order to enhance sports tourism settings, manage impacts, and strengthen the supportive factors necessary for sustainable sports tourism development in the Andaman Tourism Cluster. |
