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Technology Acceptance and Information System Success Affecting Intentionto Use with User's Satisfaction as a Mediator: A Case Study of Krungthai NEXT application |
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| รหัสดีโอไอ | |
| Creator | Nipon Buaban |
| Title | Technology Acceptance and Information System Success Affecting Intentionto Use with User's Satisfaction as a Mediator: A Case Study of Krungthai NEXT application |
| Contributor | Songporn Hansanti and Chuenjit Changchenkit |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2566 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 17 |
| Journal No. | 27 |
| Page no. | 1_20 |
| Keyword | Information Quality, Intention to Use, Technology Acceptance, User Satisfaction |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB |
| Website title | https://so04.tci-thaijo.org/index.php/KAB |
| ISSN | E-ISSN: 2985-2277 |
| Abstract | The purposes of this research were to study 1) to study technology acceptance of Krungthai NEXT application 2) to study information system success of Krungthai NEXT application 3) to study user's satisfaction of Krungthai NEXT application 4) to study intention to use of Krungthai NEXT application 5) to study technology acceptance toward intention to use of Krungthai NEXT application with user's satisfaction as the mediator and 6) to study information system success toward intention to use of Krungthai NEXT application with user's satisfaction as the mediator. This research collected 450 samples from Those who use mobile banking services by Krungthai NEXT application of Krung Thai Bank. The questionnaires were used to conduct the survey. The data were analyzed by descriptive statistics including frequencies, means, percentages and standard deviations. The study found 1) technology acceptance included the Perceived Usefulness,and Perceived Ease of Use which have direct effect the user's satisfaction 2) information system success included the Information System Success, Information Quality, and Service Quality which have direct effect the user's satisfaction 3) user's satisfaction which has direct effect the Intention to Use 4) technology acceptance included the Perceived Usefulness, and Perceived Ease of Use which have indirect effect the Intention to Use with user's satisfaction as a mediator 5) information system success included the Information System Success, Information Quality, and Service Quality which have indirect effect the Intention to Use with user's satisfaction as a mediator at statistically significant 0.001 |
