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Purchasing Behavior in the Government Lottery and Illegal Lottery in Bangkok Metropolitan Area Before and After the COVID-19 Pandemic |
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| รหัสดีโอไอ | |
| Creator | Tanakorn Likitapiwat |
| Title | Purchasing Behavior in the Government Lottery and Illegal Lottery in Bangkok Metropolitan Area Before and After the COVID-19 Pandemic |
| Contributor | Nuttirudee Charoenruk and Nawat Wannasangthong |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2566 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 17 |
| Journal No. | 27 |
| Page no. | 120_147 |
| Keyword | Covid-19, Gamble, Government Lottery, Illegal Lottery, Ratio Bias |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB |
| Website title | https://so04.tci-thaijo.org/index.php/KAB |
| ISSN | E-ISSN: 2985-2277 |
| Abstract | The purpose of this research is to study the purchasing behaviors in the government lottery and illegal lottery in Bangkok Metropolitan area using the Covid-19 pandemic as an external event. This paper also examines the level of ratio bias in the buyers of government and illegal lotteries compared with the non-buyers. We use the non-probabilistic sampling method and obtain 386 samples in the final analysis. The results show that the purchasing behaviors of government and illegal lotteries buyers are different from those who purchase the government lottery only. The behaviors of the former group remain unchanged after the Covid-19 pandemic outbreak, while the latter group tends to lower or stop purchasing lotteries. In addition, we measure the ratio bias of each group. The ratio bias argues that people misunderstand the ratio with large numbers as higher probability than the ratio with the small ones e.g. 9/100 is higher than 1/10. This paper finds that the government and illegal lotteries buyers show the highest ratio bias score, followed by the non-buyer group. While the group of government lottery buyers alone shows the lowest bias score among others. Thus, people who purchase lotteries may not have higher ratio bias than others. Finally, the regression analysis shows that the changes in purchasing behaviors in the government lottery are not due to the ratio bias but due to the lower income factor as well as the specific factor of the government lottery buyer group. |
