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Community Development and Economic Value Creation through Thailands Tier 2 Film Industry: The Forest Surrounding the City Strategy |
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| รหัสดีโอไอ | |
| Creator | Sukbunjhong, Sammiti |
| Title | Community Development and Economic Value Creation through Thailands Tier 2 Film Industry: The Forest Surrounding the City Strategy |
| Publisher | Faculty of Fine and Applied Arts Chulalongkorn University |
| Publication Year | 2569 |
| Journal Title | Journal of Urban Culture Research |
| Journal Vol. | 32 |
| Page no. | 123-141 |
| Keyword | Economic Value-Added, Community Development, Thai Film Tier 2, Strategy of Forest Surrounding the City |
| URL Website | www.cujucr.com |
| Website title | Journal of Urban Culture Research |
| ISSN | 2408-1213 |
| Abstract | Tier 2 films, specifically those designed for the local audience, play a vital role in Thailand. The research has two objectives: 1. to analyze the process of Tier 2 Thai films in alignment with the concept of the forest surrounding the city strategy, and 2. to propose a model for community development and economic value creation within the Thai film industry based on the forest surrounding the city strategy. The research reveals that the majority of Tier 2 Thai films apply the strategy through storytelling and character creation, focusing on local narratives that portray a simple and uncomplicated life. These films emphasize elements such as fun, humor, and the struggle against the power of money and the insincerity of urban society. Furthermore, Tier 2 Thai films contribute significantly to community development and economic value creation through key cinematic elements, including scenes, language, costumes, and the incorporation of music, art, and culture. |
