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Customer Journey Model of herbal inhaler of Generation Y |
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| รหัสดีโอไอ | |
| Creator | Warinthip Kumlangphaet |
| Title | Customer Journey Model of herbal inhaler of Generation Y |
| Contributor | Bamroung Tangsanga, Panatpong Aiemsa-ard |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2567 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 95-108 |
| Keyword | Customer Journey Model, herbal inhaler, Generation |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17878 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This research aims to study and create a model of the consumer journey in purchasing herbal inhalers for Generation Y consumers. It is a quantitative research by using a questionnaire. Statistics used in the research include Spearman Correlation. The research results found that the main path in the consumer journey model for purchasing herbal inhalers for Generation Y consumers has five steps: Awareness step; Consideration step, Purchase step , Retention step and Advocacy step.The step that Generation Y consumers focus about most is the step of Retention. Awareness step , Purchase step and Advocacy step that Generation Y consumers focus about importance on The step that Generation Y consumers give moderate importance to is the consideration step. |
