|
Factors Influencing Grab Application Continued Usage Intention and Intention to Subscribe to Grabunlimited |
|---|---|
| รหัสดีโอไอ | |
| Creator | Chanida Kitchaicharoenporn |
| Title | Factors Influencing Grab Application Continued Usage Intention and Intention to Subscribe to Grabunlimited |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2568 |
| Journal Title | Journal of information systems in Business |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 98 |
| Keyword | Siriraj Connect, Siriraj Hospital, Intention to Recommend, Expectation-Confirmation Model, Perceived Waiting Time |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 3088-1692 |
| Abstract | The objective of this research was to investigate the factors influencing Continuance Intention among users of the Siriraj Connect application, an online healthcare service platform provided by Siriraj Hospital. This survey-based study integrated constructs from E-Service Quality (Efficiency, System Availability, Reliability, Privacy) and the Expectation-Confirmation Model (ECM) (Perceived Usefulness, Confirmation, Satisfaction), along with additional factors: Perceived Waiting Time and Intention to Recommend. Data was collected from $210$ Siriraj Connect users via an electronic questionnaire. Direct and indirect influences were analyzed using Multiple Regression Analysis. The results revealed that Perceived Usefulness, Confirmation, Reliability, Privacy, and Perceived Waiting Time positively influenced Satisfaction. However, Efficiency and System Availability did not significantly affect Satisfaction. Furthermore, Confirmation positively influenced Perceived Usefulness, and Continuance Intention influenced Intention to Recommend. These findings are valuable for prioritizing the future development of healthcare applications. |
