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Customer Purchase Intention in Virtual Shopping Mall |
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| รหัสดีโอไอ | |
| Creator | Aekgarphat Pinijsakkul and Supeecha Panichpathom |
| Title | Customer Purchase Intention in Virtual Shopping Mall |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2565 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 8 |
| Journal No. | 3 |
| Page no. | 6 |
| Keyword | Virtual shopping mall, Human computer interface, Sensory design, Interaction design, Information design |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This study examined each aspect of interface design using a human-computer interface (HC-interface) strategy for taxonomy in V-avenue. This study aims to explore the relationship between interface design, satisfaction, online trust, and purchase intention using hedonic and utilitarian motivation as moderators. |
