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Finding Association Rule from the Database of Purchasing MYHEALTH Supplement to Customer using the FP-GROWTH Algorithm and Customer Segmentation according to Purchasing Behavior of MYHEALTH Products with RFM Techniques of Rapidminer: A Case Study of a Pha |
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| รหัสดีโอไอ | |
| Creator | Supapun Kongmaneepun |
| Title | Finding Association Rule from the Database of Purchasing MYHEALTH Supplement to Customer using the FP-GROWTH Algorithm and Customer Segmentation according to Purchasing Behavior of MYHEALTH Products with RFM Techniques of Rapidminer: A Case Study of a Pharmacy Chain |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 4 |
| Page no. | 21 |
| Keyword | Data mining, RFM Analysis, Customer Segmentation, Association Rules |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this research is finding the association rules and cluster customers according to their purchasing behavior using FP-Growth and RFM techniques respectively. |
