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Characteristics of Advertising Photograph on Customer's Attitude toward the Photograph on Instagram Case Study: Non-Brand Name Fashion Bag |
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| รหัสดีโอไอ | |
| Creator | Jakkrit Kittisapcharoen & Panjarasee Punnachaiya |
| Title | Characteristics of Advertising Photograph on Customer's Attitude toward the Photograph on Instagram Case Study: Non-Brand Name Fashion Bag |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 4 |
| Page no. | 6 |
| Keyword | Elements of Composition, Characteristics of advertising photograph |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this research is to study the Characteristics of fashion advertising photograph that make customers or consumers have a positive attitude. |