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How Design Cues Influence Virtual Fashion Purchase Intention: An S-O-R Perspective among Chinese Consumers |
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| รหัสดีโอไอ | |
| Creator | HE Yanran |
| Title | How Design Cues Influence Virtual Fashion Purchase Intention: An S-O-R Perspective among Chinese Consumers |
| Contributor | Subchat Untachai, Rachata Suansawat |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2569 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 49 |
| Journal No. | 191 (Jul-Sep 2026) |
| Page no. | 79 |
| Keyword | Virtual Fashion, Design Cues, Emotional Arousal, Purchase Intention, Stimulus-Organism-Response Framework |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
