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Perceptions and Conditions of Young Agricultural Entrepreneurship in Northeastern Thailand |
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| รหัสดีโอไอ | |
| Creator | Kotchaphon Phonimdang |
| Title | Perceptions and Conditions of Young Agricultural Entrepreneurship in Northeastern Thailand |
| Contributor | Subhakij Sinsukh, Phanitnart Wongyim, Kanlaya Mikhama, Yos Borisutdhi |
| Publisher | Faculty of Agriculture, Chiang Mai University |
| Publication Year | 2569 |
| Journal Title | Journal of Agricultural Research and Communications |
| Journal Vol. | 42 |
| Journal No. | 1 |
| Page no. | 1-14 |
| Keyword | Agricultural business, entrepreneurship, new generations, perspectives, occupation |
| URL Website | https://li01.tci-thaijo.org/index.php/joacmu/article/view/266498 |
| Website title | Journal of Agricultural Research and Communications |
| ISSN | 3057-1022 |
| Abstract | Developing young entrepreneurs in agriculture has been a key policy priority in Thailand for more than a decade to strengthen the new-generation workforce in the agricultural sector. This qualitative study examined the perceptions and conditions of young entrepreneurship in agriculture (YEAs) in Northeast Thailand. The research was conducted in two phases. Phase 1 explored occupational perceptions through in-depth interviews with 30 non-YEAs, 40 current YEAs, and 20 former YEAs. Phase 2 examined the living and entrepreneurial conditions of 60 YEAs participating in the Young Smart Farmer program. Data were analyzed using content and thematic analysis, with comparisons across YEA status groups and Generations X, Y, Z. The findings indicate that agricultural entrepreneurship is perceived as a household-based business practice characterized by three core dimensions: (1) money and assets, (2) family warmth and occupational networks, and (3) well-being and convenience. Key conditions underlying these dimensions include income and asset holding, family and network support with confidence, and health and infrastructure. Across generations, priorities followed a similar order, with economic conditions ranked the highest, followed by relational and well-being conditions. The results suggest that relevant agencies should strengthen YEAs through income- and market-led production, enhanced market access, and agribusiness management skills tailored to new-generation cohorts. |
