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FOMO AND ANTECEDENTS OF INTENTION TO BUY NEW SMARTPHONES AMONG THAI ADOLESCENTS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW |
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| รหัสดีโอไอ | |
| Creator | Thanat Kornsupkit |
| Title | FOMO AND ANTECEDENTS OF INTENTION TO BUY NEW SMARTPHONES AMONG THAI ADOLESCENTS FROM THE PERSPECTIVE OF THE THEORY OF PLANNED BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW |
| Contributor | Ampon Shoosanuk, Chito Mataac, Kitti Chareonpornpanichkul, Sutisa Chenchan, Chaveewan Shoosanuk |
| Publisher | คณะนิเทศศาสตร์ มหาวิทยาลัยราชภัฏรำไพพรรณี |
| Publication Year | 2568 |
| Journal Title | วารสารสหวิทยาการสังคมศาสตร์และการสื่อสาร |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 271-290 |
| Keyword | Thai Adolescents, FOMO, Social Media Usage, Theory of Planned Behavior, Brand Association, Purchase Intention |
| URL Website | https://so02.tci-thaijo.org/index.php/ISSC/index |
| Website title | https://so02.tci-thaijo.org/index.php/ISSC/index |
| ISSN | 2985-248X |
| Abstract | This academic article examines Thai adolescents' purchase intentions for new smartphones using the theory of planned behavior (TPB), which incorporates subjective norms, perceived behavioral control, and attitudes as key determinants of consumer behavior. Through a systematic literature review, this study identifies social media use, fear of missing out (FOMO), subjective norms, and perceived behavioral control as primary influences on attitudes and brand association, which in turn drive purchase intentions. Findings highlight that social media platforms reinforce brand loyalty and intensify FOMO, influencing purchasing behavior. These insights provide meaningful implications for businesses seeking to optimize digital marketing strategies and for policymakers aiming to promote responsible digital consumption among adolescents |
