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Upgrading Safety Shrimp Farmers to Digital Entrepreneurs of Nakhon Pathom Province |
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| รหัสดีโอไอ | |
| Creator | Kasamol Chanasuk |
| Title | Upgrading Safety Shrimp Farmers to Digital Entrepreneurs of Nakhon Pathom Province |
| Contributor | Sompon Sukcharoenpong, Wallapa Wichayawong, Noppadol Maneerat, Saowanee Mahaprom, Jemine Settheerathanand |
| Publisher | Phetchaburi Rajabhat University |
| Publication Year | 2567 |
| Journal Title | Interdisciplinary Research Review (IRR) |
| Journal Vol. | 19 |
| Journal No. | 5 |
| Page no. | 30-38 |
| Keyword | shrimp farmer, digital entrepreneur, training course |
| URL Website | https://ph02.tci-thaijo.org/index.php/jtir |
| Website title | Interdisciplinary Research Review (IRR) |
| ISSN | 2697-536X |
| Abstract | Nowadays, technology and marketing are rapidly changing. Therefore, to run a successful business, farmers need to be equipped with both theory and digital skills. This research focuses on the investigation and development of a short training course to improve the knowledge required for shrimp farmers to become digital entrepreneurs. The purposes of this research study were to 1) develop a course for safety shrimp farmers in Nakhon Pathom province to become digital entrepreneurs; 2) prepare an electronic manual on a digital entrepreneurship course and business alliance network linkage in Nakhon Pathom province; and 3) create business alliance networks for safety shrimp farmers in Nakhon Pathom province to become digital entrepreneurs. The problem scenario and needs of a group of 100 farmers, as well as the knowledge of eight experts in entrepreneurship, were investigated in order to design the course and the electronic manual. The results found that 1) the developed digital entrepreneurship course is 16-hour training, consisting of 4 units necessary to upgrade farmers’ knowledge to become digital entrepreneurs: 1) smart farming technology, 2) marketing, 3) finance and accounting, and 4) business plan. The suitability of the course was at the highest level with an average of 4.95. In addition, the result of the trial with a sample of 30 people showed that the participants’ scores after attending the course were significantly higher than before learning at the level of .05. 2) The examination of the course manual showed that it was an electronic book on a web application that was most suitable for the participants with an average of 5.00. The participants were most satisfied with the course and electronic manual with an average of 4.60. 3) The business alliance networks were created by organizing focus groups to provide opportunities for all participants to build good relationships, form partnerships, and work with mutual benefit. The knowledge and expertise of each person could be used to create new things, providing a platform for workers to develop or solve common problems together. As a result, enhancing knowledge and the ability to stay up with current situations might strengthen one’s potential, leading to the success of running a business. |
