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Developing a structural equation model: Case study of Thai port developing |
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| รหัสดีโอไอ | |
| Creator | Thanyaphat Muangpan |
| Title | Developing a structural equation model: Case study of Thai port developing |
| Contributor | Ronnakrit Settadalee |
| Publisher | Phetchaburi Rajabhat University |
| Publication Year | 2565 |
| Journal Title | Interdisciplinary Research Review (IRR) |
| Journal Vol. | 17 |
| Journal No. | 4 |
| Page no. | 15-19 |
| Keyword | cruise port, cruise ship, cruise tourism |
| URL Website | https://ph02.tci-thaijo.org/index.php/jtir |
| Website title | Interdisciplinary Research Review (IRR) |
| ISSN | 2697-536X |
| Abstract | The Covid-19 pandemic substantially affects the global tourism industry. The cruise travel business has been one of the most important sourcesof national income. Therefore, the first need is to improve the cruise ports. This research aims to analyse and develop the structural model of therelationships, dimensions as well as indicators of the cruise port development. The survey research is used in data collection with 342 samplesfrom the Thai tourism business association as well as from the cruise and yacht professionals’ association. Three hypotheses drive the indicatorsto set a relationship among three dimensions that include the cruise tourism factor, the cruise ship characteristics, and the cruise port dimension.Structural equation modelling (SEM) was used to develop this model using the PLS method. The findings revealed that the development of the Thaicruise port model offers the relationship of three dimensions and sixty-nine indicators for improving Thai cruise ports. These results showed a pathanalysis and measurement model confirming the indicators among these dimensions. The results were also conceptualized into a guideline for howto implement a policy for the cruise port development to support the tourism industry and national economics. |
