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Factors Influencing High-Involvement Behaviors in the Real-Estate investment in Northern Thailand |
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| รหัสดีโอไอ | |
| Creator | 1. Sorawit Biamukda 2. Chai Ching Tan |
| Title | Factors Influencing High-Involvement Behaviors in the Real-Estate investment in Northern Thailand |
| Publisher | Behavioral Science Research Institute, SWU. |
| Publication Year | 2559 |
| Journal Title | International Journal of Behavioral Science |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 31-44 |
| Keyword | high-involvement behavior, high-involvement attitude, real estate, Thailand,customers satisfaction |
| ISSN | 1906-4675 |
| Abstract | This research explains the interrelationship between customer satisfaction, highinvolvementcustomer behavior, attitude and other involved variables in the realestateinvestment in Northern Thailand, such as reference groups, financialassessment, legal influence, knowledge and trust of the real-estate company. Thequestionnaire developed was based on the concepts articulated in the literaturereview, being subjected to validity, factor and reliability analyses. The processinvolves close consultation with subject experts before testing. A quantitativesurvey-based method was employed, targeting at the residents in Chiang Rai,Thailand. The empirical results shown that financial decision and knowledge ofreference groups are important, which influence 50.7% of the variance of the actualhigh-involvement attitude, which in turn can explain 44.2% of the variance of highinvolvementbehavior. High-involvement behavior in turn impacts directly on thelevel of overall customer. The results explain a nature of the investors' highinvolvement behavior and attitude, which marketers and real-estate developer can beused to apply with their business model and strategies to handle with highinvolvementinvestors. |
