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The Analysis of Studies on Homestay in Thailand: Guidelines for Promoting Local Soft Power and Experience-based Tourism |
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| รหัสดีโอไอ | |
| Creator | Aswin Sangpikul |
| Title | The Analysis of Studies on Homestay in Thailand: Guidelines for Promoting Local Soft Power and Experience-based Tourism |
| Contributor | Chongsuda Totharong |
| Publisher | Mahasarakham University |
| Publication Year | 2569 |
| Journal Title | Journal of Humanities and Social Sciences Mahasarakham University |
| Journal Vol. | 45 |
| Journal No. | 1 |
| Page no. | 337-351 |
| Keyword | Homestay, Soft Power, Experience-Based Tourism |
| URL Website | https://so03.tci-thaijo.org/index.php/humsujournal |
| Website title | Journal of Humanities and Social Sciences Mahasarakham University |
| ISSN | 2672-9733 (Online) |
| Abstract | During the past 10 years, most research on homestays has tended to be examined in terms of community-based tourism rather than integrating it with modern concepts such as soft power, which causes homestays to lack the opportunities to develop their own potential to attract foreign tourists. Thus, the objectives of this research were 1) to explore research studies related to homestays in Thailand, categorized into different groups; 2) to analyze tourism activities of homestays that have the potential to attract foreign tourists; and 3) to analyze tourism activities of homestays related to experience-based tourism. This research examined documentary studies on homestays in Thailand over the past 10 years from the TCI database and Google Scholar, using descriptive statistics such as frequency and percentage, along with content analysis to analyze the data. The research findings revealed that 1) the Central region was the most popular area where studies on homestays were conducted, while qualitative methods were the most popular research approach, and the most commonly studied topic was the management and operations of homestays. 2) The tourism activities of homestays that have the potential to attract foreign tourists can be divided into five activities: a) activities related to Thai/local food, b) activities related to religion, c) activities related to Thai traditions and culture, d) activities related to traditional Thai massage, and e) dressing in local/Thai clothing. 3) The tourism activities of homestays related to experiential-based tourism can be categorized into six forms: a) experiential tourism focused on food, b) experiential tourism focused on culture, c) experiential tourism focused on religion, d) experiential tourism focused on health, e) experiential tourism focused on agricultural lifestyles, and f) experiential tourism focused on nature. The results of this research will help expand knowledge on the potential of homestay by connecting with the concept of soft power, which will benefit relevant agencies to use the research results to develop and promote homestay tourism in Thailand. |
