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A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand |
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| รหัสดีโอไอ | |
| Creator | Thadathibesra Phuthong |
| Title | A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand |
| Publisher | Silpakorn University Research, Innovation and Creativity Administration Office |
| Publication Year | 2562 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 19 |
| Journal No. | 3 |
| Page no. | 583-615 |
| Keyword | Marketing efforts, brand equity, brand loyalty, airline social media brands |
