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Determinants of Freemium-to-Premium Conversion on Digital Platforms in Thailand. |
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| รหัสดีโอไอ | |
| Creator | Nutcha Luethaisong |
| Title | Determinants of Freemium-to-Premium Conversion on Digital Platforms in Thailand. |
| Contributor | Aunchaleeporn Wattanatanapisan, Kanokwan Boonpokkrong, Suphitsara Muneekul, Touchakorn Sammasut |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 19 |
| Journal No. | 3 |
| Page no. | 249-261 |
| Keyword | Freemium model, Value-Based Adoption Model, Premium subscription, Platform brand image, Digital platforms |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/9865 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
